The governor of California signed on June 28, 2018 into a landmark privacy bill : the California Consumer Privacy Act (CCPA). The California Privacy Rights Act passed on November 3, 2020. More than 500 000 US SME's are concerned. Given California is considered as the fifth largest economy in the world, the CCPA stands to have a broad scope. The law targets any for-profit entity doing business in California, including remote and online business, that has more than $25 Million annual revenue, holds the PI of 50000 people or makes at least half of its revenue from PI sales .
Apart from this, the company is asked to train employees on consumer rights pursuant to the law, and do not discriminate against consumers who exercise their rights under the law.